Wrapping Up

This will be my final post for ISys 590R. I wanted to share some of my thoughts and some suggestions for future web analytics classes. I would have liked to see more Search Engine Optimization(SEO) in the class. I think it would have been very beneficial for all of the students to start their own website at the very beginning of class. Using WordTracker they could find keyword phrases that people are searching for and how many sites are competing for those phrases. The search engines usually index you within about 4-8 weeks. The students could then use google analytics to track the traffic on their website and try out different techniques to drive traffic to different landing pages. The students could also use adwords to drive traffic to their website. Whoever has the most traffic to their website by the end of the semester receives an automatic A! Well, maybe not that last part. I think these suggestions would make the class better as a whole. I've learned a lot this semester. Thanks Dr. Liddle and Dr. Rogers!