Expectations for the Course

I used to work at a search-engine optimization company, so I think I have the SEO down pretty well. Now onto the web analytics! My brother-in-law and I have a website, www.portableheavydutyaircleaners.com. Web analytics will be highly useful for us because we have no idea where we're getting our traffic from and where they are going. I expect to be able to increase our conversion rate over this semester and have lots of fun in the Omniture Web Analytics Competition.